Why you should stop wasting your time on LinkedIn
Professionals of all different industries have been wasting their time on LinkedIn for far too long. When LinkedIn hit the world wide web in 2002, we didn't really know what to do with it, or how it could be utilized for business. Social media was still a new concept and for many developers, they were still perfecting their social network.
LinkedIn, for example, has only been getting better with time - in my opinion. But, regardless of your industry or job title, you should stop wasting your time on LinkedIn and here's why.
LinkedIn is an essential tool for follow up. We all do it. After we meet someone, especially after networking events, we look up the individual on LinkedIn. We check their work experience, their credentials and their recent updates. We want to learn more about them and who they are connected to. Don't waste your time in following up with prospects, clients or potential business partners.
Make LinkedIn part of your routine when meeting someone new and do it in a timely manner. My rule of thumb is to connect on LinkedIn within 24 hours of meeting someone. Your time is valuable, so make the most of it by using one of the most popular social networks to build business connections.
LinkedIn can be used to showcase your expertise. Do not skip listing out your skills and experience. This is a vital part of your profile!
LinkedIn also has a built in "blog" feature where you can write an article. The article is tied to your profile and is available for other LinkedIn users to read, like, comment on and share. This is an incredible way for you to showcase your knowledge and expertise. Not only will it build credibility for you, but it will build credibility for your company. You can also showcase past projects you've worked on and even letters of recommendations.
LinkedIn can build credibility. Recommendations can do wonders for you and help build your credibility. Recommendations on LinkedIn can be very helpful especially when you are looking to work with someone new, such as an account representative. You can view the account representatives' recommendations to see how others have liked working with him/her. Endorsements are also great to give, and receive!
LinkedIn is a great place to find a job. There are countless job posting and recruiting websites. Many are free or have a very minimal cost. While LinkedIn has a price tag for their job postings, job seekers should take that has a good sign. Companies who are serious about finding exceptional professionals and fresh talent will make the investment.
In addition, LinkedIn has a built in resume tool. This can save you an unbelievable amount of time building a resume AND a LinkedIn profile. Don't waste your time and get on it! Check out LinkedIn's job app too.
LinkedIn is a great source for recruiting*. Just as it is good for job seekers, LinkedIn is just as good for companies looking to add new talent to their teams. Since LinkedIn is where professionals network online, it is a great place to view profiles, portfolios and build connections. You can also search for candidates based on specialties and industry. Be sure to utilize these search features so you can zero in on the perfect candidate!
So should you waste your time on LinkedIn? No. LinkedIn is for professionals who are serious about networking, building connections and showcasing their expertise. It is not just another social network. It is not a place to post family photos, and it is not a place to post funny cat videos. LinkedIn has so many ways to make your professional life better.
It is not a place to waste time.
To learn more about how you can empower your staff with LinkedIn, contact me to schedule a meeting!
*As a disclaimer, check with your HR professional before you start recruiting using social media. Make sure you aren't in any violations, or discriminate in your hiring process based on your findings using social media.