The Most Common Web Design Mistakes You Need To Avoid
Having a valuable website is one of the most tactical marketing and branding decisions a business can make. Current and potential customers will visit your website with expectations of reviewing company information and having their questions answered quickly. Additionally, the design of your business’s website is also significant in the appeal of an audience. In fact, Peep Laja of CXL writes that “It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”CXL writes that “It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”
Whether your company’s website is in production or is in need of some fine-tuning, here are some website no-no’s for you to avoid!
Misunderstanding The User
User experience design or UX, by definition, is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
Maybe you have heard of UX before, but if you are new to the concept...meet UX. Your business and User Experience Design should become best buds.
User experience on a web page is incredibly important. The way design can identify your brand, but also leaves a positive impression on the user, is a compelling tactic. Dan Makowski VP of Design at CapitalOne says, “you can’t design experiences, but you can design for them.”
It’s also incredibly important to know who you’re talking to. Is your target market defined? Does your website design and content communicate to your audience and what they want to know?
From typefaces, to branded photos, to the conversion of your web page to a mobile device; your user’s experience should be kept at the center of it all!
Have you ever heard the phrase, “white space is your friend?” This could not be truer!
Give your users room to breathe!
Less is more when it comes to web design. Keeping the design of your home page simple and easy to navigate is best for your customers and those who stumble upon your page. Decluttering your content and polishing your message makes for better conversion. SitePoint acknowledges that minimalism rules the web. Implementing simple, clean backgrounds and displaying limited words shapes the user's interpretation of the message of the site and what direction you want the site to take them in.
Since your homepage is typically the first page your audience will land on, it’s important that the page is welcoming, easy to read, easy to navigate and most of all, you want your audience to know what to do next.
Organized content makes for happy viewers and long-lasting viewers.
The navigation bar of a web page is basically a map that allows the user to decide what direction to take. Constructing a navigation bar that makes sense to the visitor and is easy to process, makes for much less hassle. Not to mention, less clutter = less maintenance effort for your webmaster!
Be sure to coordinate the information of your website into your navigation classifications so that it is accessible. That way, users will easily be able to find what they are looking for. Piggybacking off of the last point, less is more. Keep your navigation bar defined and simple. It’s also important to keep in mind how your navigation bar functions on a mobile device.
Large Photo Files
If you have been the victim of a web page loading at snail-pace due to a large file, we feel your pain. Large photo files will slow down the loading process of a website and frankly, you do not want to put your users through that! In most cases, if it takes longer than 30 seconds to load, a user will hop off your website. Squarespace recommends using image files of less than 500 KB for best results and load times. When it comes to image size, bigger isn't always better.
Camouflaged Phone Number
Make it plain as day! Be sure to include your business’s phone number at the top of the website and at the bottom. Oftentimes, customers rely on a business’s website solely for contact information so it is important to make it easily available!
Not Hyperlinking Your Phone Number
Most website views are done on a mobile device, which means your audience can click on your phone number to dial directly.
Yoni Heisler blogged about internet access on mobile devices versus traditional computers stating that, “Mobile internet usage surpassed desktop usage for the first time in history ... of all web visits last month (November, 2016) came from mobile devices compared to 48.7% of visits from traditional computing platforms.”
With that said, customers are more likely to reach out to you if your business phone number can be conveniently located and dialed with a hyperlink!
In light of the many components and elements of web design, it is almost too easy to get caught up in all the details. Remaining true to your brand and your mission is what will truly set your business apart. Touching on small aspects of your website such as: inclusion of a hyperlink, an available a phone number, decluttering of your content and ultimately, understanding your audience, will really help in the development of your business.