5 Reasons Squarespace Is An Ideal Platform For Small Business

5 Reasons Squarespace Is An Ideal Platforms For Your Business

Within the past 10 years, website building services have exploded onto the market, from robust platforms like WordPress to build-it-yourself platforms like Wix, Weebly and Squarespace. With many different platforms to choose from, a business owner, like yourself, may be asking: how do I even pick which platform to launch my website from? How much is a new website going to cost me? And, should I build it myself? These questions seem to be only the start to a long list of concerns when it comes to building your business’s first website - or moving your website to a responsive platform. Fortunately, Charles Jackson of the Chron reminds us that there are “user-friendly, free and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer.”

Why Squarespace?

Since the beginning, Klimb Creative has always recommended Squarespace for our client’s websites. We use it ourselves, here at Klimb Creative and have found it to be a perfect fit.

Squarespace is simply a website...for building websites. This website builder allows you to build your business’s own website using templates and easy-to-navigate features. And while there are a number of other fantastic platforms to choose from, we are partial to Squarespace. As a small business ourselves, we have always valued the functionality and flexibility of Squarespace. Even though Squarespace is a build-it-yourself website platform, there are some tricks to the trade. So having someone like Klimb Creative build your website and take care of all the backend “stuff” may be easier and more time efficient for you. Then all we do is hand you the keys once it’s done!

If your business is looking to grow your website or transition from another web design platform, here are 5 reasons to convince you why Squarespace is an ideal platform for small business.

Mobile Friendly

Creating a digital representation of your brand that branches across every medium on the web, can get complicated. However, Squarespace saves the day by offering built-in styling templates that optimize sites for mobile devices. We call this a responsive design - meaning your website will scale according to the screen-size without compromising the look and readability of your website content. This feature regulates page content and can be tested on multiple devices to be sure that your website is ready to rumble regardless of the platform. Want to see what it looks like on an iPhone? No problem. Tablet? Go it covered. Desktop? Easy peasy! 

Squarespace does recommend minimizing content per page, reducing image size and checking letter spacing for your best results on a mobile device! Squarespace also gives you the ability to load content quickly on mobile with Accelerated Mobile Pages (AMP) from Google.

Easy To Edit

Web design is a world of its own. There is no arguing that. Computer Science professionals spend years learning how to code and master software. There are so many aspects that go into web design, it can be a headache to figure out where to even start!

Here’s the thing, we’re not master website coders nor do we want to be. And chances are, you’re in the same boat as us. Your website should be simple for you to go in and edit the content or add a photo. Thankfully, with Squarespace, you don’t need to master CSS, XML, HTML...ETC. However, Squarespace does allow for custom design. At Klimb Creative, we typically manipulate the templates to create a more customized website for our clients. One reason we love Squarespace is that they make website building process easy through drag and drop features that allow you to add, delete, edit and customize your site to best suit your business.

They’ve already done the majority of the heavy lifting! So, if you have a photo to upload, a link to add or content to update, take a breath, it will be a breeze!

Crispy Clean Templates

I don’t know about you, but when I come across a slick, good looking website, I am completely drawn in! According to Design Coral, “the design of your website can not only help to draw visitors in, but it can also help to engage them and convert them into customers.” Building a strong, navigable website that is ALSO aesthetically pleasing truly has the ability to capture a viewer on first glance.

Lucky for us, Squarespace has endless template options for us to pick from that are unique and visually pleasing. In fact, Squarespace has a team of designers that concept and design their templates, ensuring that every component of the site is up to “industry standards.” Once we select a template that has all the bells and whistles you want, we go to work building it out and adding in additional customizations.

Inexpensive Monthly Costs

Being frugal is never a bad thing. Small businesses, especially startups, can require a massive amount of time, dedication….and a lot of pennies. Squarespace offers its services, from templates to hosting to customer support to powerful integrations for a reasonable monthly fee. The company also has a trial period where it lets us design and build you a website for a free period. And since Klimb Creative is part of the Squarespace Circle, we have a generous extension on trial periods - meaning we can build your entire website in trial mode before you have to start paying for it.

All that to say, Squarespace is incredibly affordable and is packed full of features and benefits. This means you can put more dollars towards your secret (or not so secret) coffee addictions. Phew!

Offers Powerful Integrations

Squarespace separates itself from other website platforms by creating every template with built-in integrations. This means that you do not have to navigate an app marketplace or install any plugins. Squarespace offers Adobe Creative Suite, Google Drive, Getty Images, and more.

One of our favorite features is the Google Drive integration. If you have a contact form on your website, visitors will complete the form with their contact information and Squarespace sends an email to you saying “hey, someone filled out a form on your website”. Google Drive then connects your contact form with Google Sheets. From there, your potential next customer fills out a contact form, their contact information gets put into a spreadsheet. Yay for documentation! Now you have an email notification AND documentation in Google Sheets. Just another way to build your email marketing list!

This feature allows your business to maximize its potential across the web. From blogging to marketing and online ordering galore, your business can utilize these integrations for any features you want to include on your website. There is always support for contacting Squarespace in regards to setup, troubleshooting, or general questions related to using these services with Squarespace.

In addition to these reasons why Squarespace can be a great addition to your business, the company also offers round-the-clock customer support. The all-in-one platform offers full technical support, but also has a website dedicated to helping customers best utilize their own Squarespace.

Whether your business is small or large, blooming or beginning, having an online presence is so important! With the many things on your plate and in your planner, it can be hard to find time to wrap your mind around creating an entire online platform. With the help of Klimb Creative and Squarespace, your business can elevate its credibility and notability through stunning templates, mobile responsiveness and integrations for a price that won’t break the bank!

Does your business help getting started on Squarespace and establishing a web page for your business? Klimb is here to help!