3 Signs It's Time To Hire A Social Media Manager
If you are a business owner or marketing manager, you probably find yourself constantly dealing with a to-do list that is way longer than you’d prefer. If you are anything like me, coffee quickly becomes your best friend when you are trying to get everything accomplished to meet deadlines and stay ahead of the game - especially when it comes to managing social media.
Some tasks will take the cake and be a high priority, while other tasks get left in the dust. When it comes to social media, it is especially easy to say, “I will get to that later!” Plus, it is no secret that the digital sphere is constantly evolving. It can be intimidating to try and stay on top of scheduling out posts for Facebook, Instagram, Twitter, etc.
Realistically, your agenda is packed full, social media is time-consuming and you are losing your mind. Maybe it’s time to delegate the work to a helpful hand and call in a social media manager.
BUT you may be asking yourself...what is a social media manager?
According to Nat Stringer of The Medium, the three most important elements of a social media manager’s work is the content, branding and advertising among social networks.
Could a social media manager be the answer to your prayers?
Here are 3 signs it is time to hire a social media manager!
You have little or no audience interaction with what you are posting.
How frustrating it is to come up with clever and well thought out posts and receive no likes or comments.
We totally understand!
Although success is not found in numbers, it can be discouraging to put effort into creating content that doesn’t leave an impact. It makes you wonder, “does social media even matter?” It does! A social media manager will be able to tactically schedule and produce content based on your page’s demographics and appeal to what the target audience is craving. Another task a social media manager tackles is the monitoring and review of analytics. A social media manager is able to track what kind of content is most appealing to your audience and then do more of it. It’s not with your time to dedicate time creating social media posts that don’t resonate with your audience. A social media manager has an eye for those things.
"Savvy social media management is about more holistic prospects of growing and engaging your audience; it has become a complex and fast-moving role within any business that should be treated with the same high regard as any other aspect of digital strategy."
You spend too much time trying to keep up with trends or figure out how to navigate the social sphere
Social media is like a map with no road names. It takes intentional effort to keep up with the changes and updates that are constantly occurring! Every social media platform makes changes to its network and algorithm. It’s hard enough for a social media manager to stay current on these changes - and it’s their job! So we don’t expect you to live and breathe in this world on top of the other business and marketing responsibilities you have on your plate. A social media manager stays ahead of the trends and dedicates the time that your account requires. This person knows the resources to turn to for training and real-time updates of these social networks.
Although it is not your favorite thing to admit….you don’t actually know how to effectively use social media.
“But it’s just Facebook, how hard can it be?” When we talk about hiring a social media manager, we’re not talking about your high school son or daughter doing the work for you. While the next generation has only known a life with Facebook, Instagram and Snapchat, there's more to it. A social media manager knows the details, analytics and strategies behind social media, consumer buying habits and business branding. Social media isn’t meant to be complicated, but it also isn’t meant to be used without thought and planning. So if you are secretly hiding the fact that social media is lost on you, do not be ashamed! The basic skills of social media are generally hard to establish. They dedicate time creating a consistent voice, creating content that represents your business accurately, conducts research, manages social media campaigns and so much more.
Do you have a headache just thinking about it? Let a social media manager take over and conquer your social media woes!
Savvy social media management is about more holistic prospects of growing and engaging your audience; it has become a complex and fast-moving role within any business that should be treated with the same high regard as any other aspect of digital strategy.
Don’t let your business’s online presence slip through your fingers in a country where over 70% of Americans have at least one social media platform. It is important to find a social media manager with graphic design and writing skills, who is customer-service minded and have a good understanding marketing.These skills can also create a genuine sense of brand. If your posts are not receiving the traction you think they deserve, you are buried in the endless hole of updates or you are aimlessly wandering through your social channels, it is probably time to bring in a social media manager and check social media off your list!