How to Powerfully Promote your Business with a LinkedIn Profile
Today I had the wonderful opportunity of speaking at the Small Business Development Center's Marketing Monday seminar. I spoke on the importance of having a completed LinkedIn profile, as well as ways to engage with others on this platform. There is so much I could say about LinkedIn! It is a complex social network that is wildly underused. It was difficult not to go into depth on this topic. Hopefully another opportunity will present itself where I can talk about using LinkedIn for recruiting and how to build out a Company Page.
In case you missed the seminar today, here are a few take aways:
WHAT MAKES A PROFILE COMPLETE?
According to LinkedIn, only 51% of LinkedIn Profiles are completed. It is so important to make sure that your profile is complete. Not only are you 40 times more likely to appear in searches, but you are also more likely to receive opportunities and connections on the network. When LinkedIn users search for industry experts, they are using key terms that are buried within your profile like: industry type and location.
So what makes a profile complete?
Your industry and location
An up-to-date current position (with a description)
Two past position
Your skills (minimum of 3)
A profile photo
At least 50 connection
HOW CAN YOU SHOWCASE YOUR EXPERTISE?
While there are several ways to interact with others on LinkedIn, here are some of my recommendations:
- Read the Pulse! LinkedIn has a great community of industry experts and professionals writing about business trends and topics ON LINKEDIN. Some of my favorite articles have come from the LinkedIn Pulse. By "liking", commenting and sharing these great articles, you are engaging with the LinkedIn community AND increasing your own TOMA (top of mind awareness).
- Share Industry News. Chances are, you already read about your industry on news sources, so why not share it on LinkedIn? For me, I am constantly reading about new marketing trends and new ways to engage with customers on social media. I refer to sources like Mashable, Social Media Examiner and HubSpot. If I come across a great tip, I share the article on LinkedIn. Not only does this help increase my TOMA, but it helps position me as a knowledgable resource in the marketing industry.
- Write About It. Like I mentioned earlier, the LinkedIn Pulse is a great news resource and avenue to engage with the LinkedIn community. You can be part of that! By clicking on "Publish a Post", you can write your own article. This can be considered a blog-like post, and this is your opportunity to showcase your knowledge and expertise. Who knows, your article may find itself featured on the Pulse or get shared around the world! What great exposure!
NEED HELP GETTING STARTED?
Getting started with LinkedIn might feel like drinking from a fire hose. If it does, I completely understand, and am here to help you take your first steps. I assigned the attendees some homework, so I am going to give YOU the same! Chalk out 15-20 minutes a week to tackle some tasks. Thats roughly 5 minutes a day.
Here are some examples of what to do during that time. Don't try to do it all at once, so select one or two to hammer out:
- Work on completing your profile.
Write one recommendation.
Connect with 5 new individuals.
Reconnect/message 2 current connection.
Make 2 posts/updates.
“Like” or comment on a connections’ posts.
Endorse 2 connections.
STILL FEELING STUCK?
Making sure you have a goal and purpose for LinkedIn is crucial. If you are still feeling stuck and need help moving forward with LinkedIn, give me call! We can schedule a time to review your profile and establish goals for your profile and networking experience on LinkedIn.