Five Free Social Media Tools You Need to Use
If you’re a marketing assistant or manager or a small business owner trying to piece together your marketing strategy, you certainly want all the free tools and help you can get! Marketing a small business on a tight budget can be a challenge. These tools, however, can make your social media and marketing strategy more appealing, better performing and save you some time along the way.
- Canva. Canva allows you to create perfectly sized, beautiful social media images. With built-in templates, fonts, graphics and icons, you can create a brand image in a heartbeat. Canva not only helps with social media images, but you can also create brochures, postcards, PowerPoint templates and more. It is a tool that I use daily and recommend you check it out TODAY. Even better... it is free [with subscription options too, of course]!
Create a Canva account here.
- Content Calendars. If you are writing your own content for social media and your blog, and you don’t have a content calendar in place, you are missing out! Creating a content calendar is pretty simple. For my social media clients, I create a content calendar each month. We define specific content for specific days. By using a content calendar, we can visually outline what the month looks like in advance. It also helps save us time when scheduling out content in advance!
Check out these examples of content calendars.
- Grammarly. No one wants to look like a goof when you use the wrong “your” or have a missing comma. Grammarly is a simple plugin for your internet browser that reviews your spelling and grammar. But wait, doesn’t spell check do that? Yes and no. When you update your LinkedIn or Facebook status within those social networks, you don’t have the luxury of spell check. But with Grammarly, you do. Plus it checks for punctuation and grammar. It is like having an editor on staff! It’s a free plugin and I highly recommend you install it!
Create a Grammarly account here.
- Free Photos. Everyone wants high-quality photos to use for their website, blog, social networks and marketing materials. While I highly recommend you have a handful of custom stock photos, I know it’s not always feasible. So using stock photos is necessary from time to time. A few commercial free stock photo sites that I recommend are: Unsplash, Pexels and Pixabay. Between these three sites, you can find some beautiful photos to use in your next marketing project.
- Trending Articles. I always encourage small businesses to try their best to follow the 80/20 rule when it comes to social media. Spend 80% of the time positioning yourself as the expert, and spend 20% of the time promoting your business. Why? Because no one wants to hear someone boasting about themselves 100% of the time. By setting up a Google Alert or a Feedly account, you can receive real-time news and relevant articles that pertain to your line of work. The time-consuming part of creating a social media content calendar is finding the news and articles to share.
Google Alerts and Feedly help find those articles for you. Then all you need to do is read the article and share your two cents!
Creating a social media strategy is important for a consistent message and representation of your business. If you’re looking to take your social media strategy to the next level, or just want a second opinion on your current efforts, give us a call! Happy Strategizing!