Having a valuable website is one of the most tactical marketing and branding decisions a business can make. Current and potential customers will visit your website with expectations of reviewing company information and having their questions answered quickly. Additionally, the design of your business’s website is also significant in the appeal of an audience.
It is no mystery that social media, if used correctly, is a very beneficial tool for companies. Emily Coop, a contributor for Hootsuite states that “there are over 3 billion internet users—and over 2 billion of them have active social media accounts.” Social media can accomplish many objectives from enhancing your business’s promotion, to customer engagement.
When was the last time you found yourself up until 1 am scrolling through a competitor's website desperately trying to formulate how their marketing is so consistent?
Here is the truth: successful marketing is hard. As much as we try to “wear all the hats” and have our hands on every project, it’s just not realistic. If this sounds like you, it is time to ask for help, especially when it comes to the most important element of your brand.
You’re doing such a good job running the show, but you know you need a marketing manager when…
If you’re a marketing assistant or manager or a small business owner trying to piece together your marketing strategy, you certainly want all the free tools and help you can get! Marketing a small business on a tight budget can be a challenge. These tools, however, can make your social media and marketing strategy more appealing, better performing and save you some time along the way.